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SHELBY ASHLEY, MBA

Founder & CEO

Shelby earned both her Bachelor's Degree in Corporate Finance and her MBA from the University of Alabama in Huntsville, equipping her with the expertise to excel in financial strategy and business management. With professional experience spanning manufacturing, public accounting, and government contracting, Shelby brings a well-rounded perspective and practical insights to every client she serves.

As a Financial Analyst, Shelby discovered her passion for helping business owners clean up and understand their financials. She developed a systematic workbook and calculator designed to examine financials, compare data, and create actionable strategies for scaling businesses. Can you hire a new employee? Can you hire 10? How will that impact your business projections? Shelby can not only answer those questions but also keep you on track each month, ensuring you meet your goals and grow with confidence.

Shelby’s expertise and leadership in financial analysis, strategic planning, and business scaling have made her a sought-after voice in her field. She has appeared on multiple podcasts, where hosts consistently turn to her for insights on optimizing business finances, scaling operations, and achieving sustainable growth. Her reputation as a true leader in fractional CFO services and financial strategy stems from her ability to simplify the complex and empower businesses to succeed.

Whether you're an established company making critical strategic decisions or a startup navigating your first growth phase, Shelby is here to guide you with clarity, direction, and results.

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