Smart Financial Decisions, Made Simple
At Optimized Financial Solutions, we make business finance clear, approachable, and stress-free—so you can focus on what you do best.
No jargon. No confusion. Just straightforward financial strategy that helps you boost profitability, manage cash flow, and scale with confidence.
If you’re feeling stuck in the numbers, you’re not alone—we’ve got your back. Let’s simplify your finances and build a business that truly works for you.
Better insights. Smarter decisions. Stronger results.
Why Work With Us?
More Than Just a Finance Firm—We’re Your Partner in Growth
We don’t do cookie-cutter solutions. Every business is unique, and we take a custom, hands-on approach to your financial strategy.
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✔ No confusing jargon – Just real, practical insights you can use.
✔ Beyond the spreadsheets – We build long-term partnerships, not just transactions.
✔ Results-driven – We help you maximize profit, cash flow, and financial stability.
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What Makes Us Different?
1. A Personalized, Results-Driven Approach
Unlike traditional financial firms that treat clients as just another transaction, Optimized Financial takes a personal approach. I invest time in understanding each business owner’s personal and professional goals, ensuring that financial strategies align with their vision. Where other firms prioritize profit and high retainers, I prioritize relationships, offering empathetic, tailored guidance that helps business owners feel uplifted and hopeful rather than overwhelmed.
2. Clear, Actionable Insights Without Hidden Costs
Many financial firms charge as much as they can without providing real value, often hiding behind hourly rates and expensive retainers. At Optimized Financial, I focus on transparency and efficiency, using data-driven insights to show business owners exactly what’s working and what’s not. My goal isn’t to maximize billable hours—it’s to maximize profitability and cash flow for my clients, so they can thrive without unnecessary financial burdens.
3. No Long-Term Contracts, Just Long-Term Impact
Big firms love to lock businesses into long-term contracts that aren’t always in their best interest. I don’t believe in that. At Optimized Financial, my focus is on delivering real results, not trapping clients in commitments they don’t need. My modern, laid-back, and capable approach allows business owners to get the financial clarity they need—without pressure, without gimmicks, and without feeling stuck in a contract that doesn’t serve them.
Be your most profitable with Shelby Ashley
What are your business's strengths?
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Beginner Class Pack
Three 1-hour video classes that will walk you through the steps to starting your business, preparing your finances, honing your presentation skills, and more. One time purchase.
$55
Monthly Membership
Monthly access to our growing library of online classes, training courses, special events, and 1-on-1 coaching sessions.
$39/mo
Annual Membership
Monthly access to our growing library of online classes, training courses, special events, and 1-on-1 coaching sessions.
$429/yr — Get 1 month free
Elite Class Pack
Five 1-hour video classes that will provide assignments and walk you through the practical steps needed to take your small business to the next level. One time purchase.
$95
Shirley
“It was difficult for me to figure out how to start my own business, but Bloom Coaching made the process so simple for me with a step-by-step process.”
What our clients are saying
Molly
“I used to get nervous presenting in front of coworkers and clients. Through Bloom Coaching’s online courses, I learned how to channel my confidence and take my presentation skills to the next level.”
Maddie
“As a new mom, I had a difficult time returning to work full-time after maternity leave. Becoming a Bloom Coaching member gave me the tools to multi-task and better manage my schedule so I could be fully present at home.”
Helping Others is the Foundation of What We Do
At Optimized Financial Solutions, we believe that finance isn’t just about numbers—it’s about people.
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We’re here to help business owners like you:
✔ Gain clarity and control over your finances
✔ Build a profitable, sustainable business
✔ Reduce stress and spend more time doing what you love
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Your success is our mission—because when businesses thrive, communities thrive.
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